What is it?
In 2017 the Fundraising Preference Service (FPS) was launched. This has been set up to assist members of the public to control the nature and frequency of Charity communications that they receive.
Individuals can now choose to stop email, telephone, addressed post, and text messages from a selected charity or charities by using an online service at www.fundraisingpreference.org.uk or by calling 0300 303 3517. Individuals can also submit a request on behalf of a relative or someone they care for.
What happens when the request has been made?
Once the FPS request has been made the charity will be informed of their obligation to remove the personal details from the communications database within 28 days. Personal information will be needed with the FPS request so individuals can be identified on their database.
Larger charities are already on board with the service. Smaller charities will only hear from the FPS if a member of the public makes a request to stop communication.
There may still be need for charities to contact an individual for other reasons, such as : to process or administer an existing gift or standing order; to fulfil the purchase of a ticket or other retail purchase; direct debit correspondence.
What do you need to do next?
As a small charity you need to be aware that the notice will come to your charity via the email address which is registered at the Charity Commission. It is up to the charity to ensure that their email address registered at the Charity Commission is up to date, active and monitored. Most smaller charities will not be required to register with the FPS as they will not receive a notice from the FPS. Should they receive a notice then they will need to register with the service. The charity is not able to go back to the individual to ask why they have made the request. All that they can do is contact the FPS to find out what method of communication was used by the charity.
It is possible for an individual to change their mind, and in such circumstances they will need to contact the charity directly to re-register with them. Detailed records will be needed in such circumstances in case there is a later dispute about the communications.
Failure to comply with an FPS request by the charity can result in an investigation and potentially a notification for a breach of the Data Protection Act 1998.
If you would like any more information on this subject please don't hesitate to contact me.
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